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Research, essays and conversations on how science, climate and frontier technology companies turn evidence into decisions, from strategy and story to investment, buying and commercialisation.
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Free course and dashboardThe Brand Strategy SystemLeave with a working brand strategy you can hand to a designer, a copywriter, an investor or your team.Free written courseThe Story SystemLeave with the six stories your company runs on, written once in depth and ready to cut for any audience.Free written courseFrom Story to StageLeave with one deep source talk and the pitch, keynote or speech you need, cut from it and ready to rehearse.The guideThe Belief GapWhy investors, buyers and boards believe you and still wait.
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Studio thinking
The studio’s own frameworks on belief, story and the decisions they serve. Guides, explainers and conversations follow.
Why Good Evidence Still Fails to Move a Decision
“I Believe You. I Cannot Sign This.”
Start With the Decision
What Your Buyer Has to Defend After You Leave the Room
Why Nobody Wants to Become the Precedent
When Better Communication Is the Wrong Answer
Why Climate Messaging Fails and What Story, Psychology and Neuroscience Actually Tell Us
The Neuroscience of Storytelling and What the Evidence Actually Supports
What an Investor Deck Actually Has to Make Easy to Decide
How to Build a Story System Across Investors, Buyers, Partners and Employees
Why Successful Climate Tech Pilots Do Not Always Become Purchases
AI Made Content Cheap. Judgement Is the Moat
Why Sustainability Messaging Does Not Sell and What Buyers Need Instead
Where the Evidence Sits Matters: How to Build Evidence Into a Technical Story
What 16 Investor Interviews Teach Founders About the Decision After the Pitch
Guides and conversations
The Decisions an Industrial Project Depends On
Marketing When Your Market Has Fifty Buyers
Start a Technical B2B Marketing Plan With Three Named Accounts
The Buyer Presentation Has Five Readers
Check Your Own Claims Before the Buyer Does. A Pre-Send Fact Check for Decks and Proposals
A Blueprint Is a Decision Document. How to Write a Sector Report That Gets Manufacturers to Act
What a Funder Has to Defend to Their Committee
What a Reservation Offer or Letter of Intent Has to Make Easy to Sign
How to Build the Internal Case for a Corporate Carbon Removal Purchase
How to Brief a Buyer Presentation for a Technical Sale
Do You Need Brand Strategy, a Rebrand or a New Website?
Your Champion Said Yes. Who Else Must Agree Before the Company Can Buy?
How to Compare Branding and Website Quotes
Product, Platform or Process? The Positioning Decision That Changes a Biotech Company
The Investor Meeting Went Well. What Should You Send Next?
Visitors Understand the Technology. Why Doesn't Anyone Enquire?
Before You Make the Claim, Build the Evidence Register
Your Ingredient Worked in the Trial. Why Hasn't the Food Manufacturer Ordered It?
Your Technology Has Five Markets. Which One Should Lead?
When Science, Sales and Leadership Describe Different Companies
The Buyer Believes Your Technology. They Still Have to Operate It.
The Pilot Worked. What Belongs in the Commercial Proposal?
One Technology, Three Funding Decisions. VC, Corporate and Grant
Redesigning a Biotech Website? Protect the Evidence and the Search Routes
What Would Make a Website Redesign Worth Paying For?
Positioning an Advanced Material for Its First Industrial Adopter
Map the Chain Before You Present the Nature Finance Fund
Before You Buy a Full Brand, Build the Smallest Credible System
A Positioning Workshop Should End in Decisions That Survive the Room
Your Investor Deck Needs Work. What Kind of Work?
From Pilot to Purchase. The Internal Approval Pack
Twelve Decisions to Make Before You Commission a Deep Tech Website
How to Build a Website Your Team Can Update With AI
How Deep Tech Brand and Pitch Work Is Scoped
What a Biotech Pitch Deck Needs
Before and After: Rebuilding a Nature-Finance Investor Deck in Two Weeks
Carbon Company vs Carbon Project: Why You Need Two Different Stories
How to Launch a Rebrand Without Fragmenting the Story
A Rebrand Can Look Good and Still Fail
How to Turn Technical Evidence Into an Impact Story Without Overclaiming
How to Explain a Technical Product Without Oversimplifying It
How Science-Led Companies Explain a New Category
What 94 Founders Teach Us About Origin Stories
What Counts as Proof in Biodiversity Monitoring?
How to Present FOAK Risk Without Pretending the Risk Is Gone
How Nature Tech Companies Turn Biodiversity Data Into a Decision Someone Will Pay For
Why Your Website Feels Confusing: Information Architecture Before Writing
Why Climate Tech Websites Accidentally Look Like NGOs
Offer Architecture: Why a Messaging Problem May Actually Be a Product Problem
How to Position Climate Tech: Start With What Changed in the Market
Is Your Main Story Still Your Main Business? How to Reposition After a Pivot
Technology vs Product: What B2B Climate and Biotech Buyers Need to Understand First
How to Explain Carbon Removal Technology to Investors and Buyers
What Is Industrial Biotechnology? From the First Product to the First Plant
How to Position Food Tech for B2B Buyers
What Is Ocean Tech? The Technologies Behind the Blue Economy
What Is Nature Tech? From Biodiversity Data to Decisions and Action
Why Is Nature Restoration Hard to Finance? The Decisions Behind the Funding Gap
Why Are FOAK Climate Projects Hard to Finance? Risk, Ambiguity and the Missing Reference Class
What Is an Offtake Agreement and Why Does It Matter for FOAK Climate Tech?
What Is FOAK in Climate Tech? From Pilot to First Commercial Deployment
Climate Tech Market Narrative: How to Build a Credible Why-Now Case
What Is Brand Strategy for Climate Tech? Seven Decisions to Make Before Design
Eeden. A Pitch Rebuilt Around the Signature a Brand Had to Give
When Should a Climate Startup Invest in Branding? A Decision Guide
Climate Tech Teaser Deck: What to Include Before an Investor Opens the Full Deck
A Monthly Investor Update Template for Climate and Science Companies
Customer Research for Climate Tech: From Assumptions to a Message You Can Use
Climate Tech Data Rooms: How to Make Evidence Easy to Diligence
How to Write a Purpose Story for a Climate or Sustainability Company
How to Write a Vision Story That Guides a Climate Company
Why Impossible Foods Spoke to Meat Eaters in Their Own Language
Who Should Decide What in a Rebrand?
What Patagonia’s Piton Problem Teaches About Brand Values
How to Write an Origin Story for a Climate or Science-Led Company
Founder Story vs Company Story: What ERS and Eeden Make Clear
How to Turn an IPCC Finding into a Story People Can Use
10 Climate-Tech Website Claims That Need Evidence Beside Them
8 Ways a Technical Company Makes Itself Harder to Buy
Nare Janvelyan
Voyager Ventures
Benjamin Wochner
Kopa Ventures
Abe Murray
Alley Corp
Helmer Schukken
Rubio Impact Ventures
Jan Lozek
Future Energy Ventures
Carlota Ochoa Neven Du Mont
Extantia Capital
Tim Hoerr
Serra Ventures
Tom Rand
ArcTern Ventures
Nick Cooney
Lever VC
Danny Brown
MaC Venture Capital
Josep Oriol
Okavango Capital
Michael Dean
AgFunder
Jonny Everett
Marble
Myke Näf
Übermorgen Ventures
Anthony Chow
Agronomics
Nick Lyth, Green Angel Ventures
Manuel Seiffe
MPower
Aarav Chavda
INVERSA Leathers
Florian Tiller
Ucaneo
Richard Hardiman
RanMarine
Johnny Drain
Win-Win
David Henstrom
Unibio
Steffen Gerlach
Eeden
Kevin Webb
Superorganism
Dustin Bowers
PLAEX
Marina Schmidt
Red to Green
John Vermilye
Fair Carbon
Thibaut Monfort-Micheo
FlexSea
Andrew Behar
As You Sow
Ruben Smit
Sunrise
Deepak Rajmohan
GreenPod Labs
Christopher McClure
Loki Foods
Emmanuel Briquet
Searen
Hannes Junginger
Carbonfuture
David Monnier
Fonto de Vivo
Tim Steppich
ClimateU
Mark Driscoll
Tasting the Future
Kalle Nilvér
GoClimate
Christoph Pitter
ProteinDistillery
Antonella De Lazzari
Naturannova
Dijana Galijasevic
Impact Hero
Anastasia Kiku
Reusables
Nathan Bonnisseau
Plan A
Ryan Kushner
Third Derivative
Philipp Arbter
Colipi
Thibault Sorret
ERS
Csaba Hetényi
Plantcraft
Rhea Singhal
Ecoware
Joel Tasche
CleanHub
Jennifer Cote
Opalia
Allen Himes
Indigo Energy
Emily Taylor
SAGES
Aaron Schaller
MeliBio
Clover Hogan
Force of Nature
Bernard de Wit
Regreener
Wolfgang Baum
Fairventures Worldwide gGmbH
Anne Therese Gennari
The Climate Optimist
Frederique De Clercq
Fred's Mayo
Dimitry Gershenson
Enduring Planet
David Cutler
Fortuna Cools
Auriane Borremans
The Butcher's Daughter & Eatention
Will Wiseman
Climatize
Todd Khozein
SecondMuse
Ryan Hagen
Crowdsourcing Sustainability
Noor
Project CECE
Shobhita Soor
Legendary Foods
Yvonne Jamal
JARO Institute for Sustainability and Digitalization
Paul Shapiro
The Better Meat Co.
Topher White
Rainforest Connection & Squibbon
Felipe Krelling
NewBio
Samuel Wines
Co-Labs Australia
Mirjam Walser
The Vegan Business School
Walid Al Saqqaf
Rebalance Earth
Ana Rosa de Lima
Meli Bees
Maya Ashkenazi
Maolac
Vanessa Westphal
Choosy
Leah Bessa
De Novo Dairy
Jasmin Shaikh
Axia Foods
Roee Nir
Forsea
Simone Köchli
Loopi
Harald Neidhardt
Futur/io
Karsten Hirsch
Plastic Fischer
Antoinette Vermilye
Gallifrey Foundation
Roman Laus
Mewery
Louisa Burman
Sustainability & B Corp Consultant
Alfredo Seidemann
Viatu
Insa Mohr
Mooji Meats
Björn Öste
Oatly & Good Idea Drinks
Brett Thompson
Newform Foods (Formerly Mzansi Meat Co.)
Liza Altena
repath
Troy Carter
Earthshot Labs
Alex Felipelli
Veggly
Sandra Einvall
Fikat
Tyler Mayoras
Cool Beans
Eloy Padilla
The Fair Cottage
David Garrison
Climate & Capital Connect
Gaurav Vora
Renergii
Sebastian Alexander Guldstoev
Continued Fashion
Dágon Ribeiro
Biotecland
Nuno Brito Jorge
GoParity
Patricia Plesner
EcoHotels.com
Josh Brito
MakeGrowLab
Matteo Aghemo
Must Had
Lili Dreyer
VAER
Luca Michas
yamo
Chris Langwallner
WhatIF Foods
Martin Baart
ecoligo
Jeff Kirschner
Litterati
Jan G. Skjoldhammer
NoviOcean
Chris Do
The Futur
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