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04Work / Case study
Ecosystem Restoration Standard
Building credibility for a new restoration standard.
- Situation
- Rename and relaunch
- Audiences
- Corporate buyers, project developers, partners
- Leadership involved
- Founders
- Work
- Strategy, naming, identity, web, speech, launch
Situation
Wildsense was building a restoration standard in a market led by Verra and Gold Standard. Corporate partners saw a name and identity that looked like a grassroots effort.
Perceived as too small
Wildsense lacked the authority to compete with the major standards.
Complex messaging
Digital monitoring, reporting and verification had to be clear and easy to take in.
Trust gaps
Buyers need full trust before they commit to a new standard.
The shift
From an initiative to a standard.
Wildsense sounded like an initiative. Ecosystem Restoration Standard needed to behave and communicate like a certifying institution.
What we did.
- 01
Strategy and story
Brand workshops connecting community-led restoration with corporate buyers and project developers, and the founder story, purpose and messaging.
- 02
Naming and identity
Recommended a name change and supported the search. The team chose Ecosystem Restoration Standard. A heritage-inspired identity in black, gold and white.
- 03
Website and launch
A website with routes for credit buyers and project developers, a launch speech, press releases and brochures.
01Naming and identity
02Story
03Website and launch
What it gave the team.
- 01
A clearer role.
The positioning and identity presented ERS as a certification body.
- 02
One position across every channel.
The same positioning ran from the website into partner conversations and industry events.
- 03
Ready for launch.
The team had materials to introduce the standard in presentations, partner discussions and industry events.
“The rebrand was a game-changer.”
As a young company interacting with large corporates, building credibility was absolutely key to our business. Fortunately, Brighter Future went deep. Really deep. They really took the time to tease out the essence of what the brand needed to become, not just what it was. The attention to detail of their team of creatives and copywriters is unlike anything I've experienced. Their work goes way beyond executing a mission. They truly care about each brand they work with. We couldn't be happier with the results. The work speaks for itself. Our brand is now an asset.”
Founder and CEO, ERS
From the Library
Thibault Sorret on how ERS began